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Unveiling a Giant.

Client:

Volvo Trucks

Year:

2020

Role

Visual Screenwriter / Creative Director / Production Lead

Automotive teaser ads are my favourite genre. How do you make a teaser commercial for a truck without showing it fully at all? Directing an ad for Volvo Trucks' newest FMX series, I used some creative visual storytelling, innovative camera angles, and pulled off some mind-bending production hacks within the confines of a warehouse to create this masterpiece. Click to watch it.

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