

There’s nothing quite like an amazing script paired up with a groundbreaking idea. When a SaaS startup hit me up for a script to promote their groundbreaking digital workplace product, the opportunity was just too good to pass up. The result racked up extensive brand engagement and traction on social media. Watch the video here.
I've Delivered Impactful Social Media Videos.

I write captivating digital content tailored for online audiences. Explore my expertise in writing persuasive content that brings websites to life. Discover how I can turn your web presence into a digital story that can captivate and engage your audiences. Click to view some key websites I've written for.
And Sculpted New-Age Digital Narratives.

Words are a powerful tool in the world of technical content. Delve into my extensive portfolio, including brochures and articles crafted for major brands like Volvo Trucks and Eicher Trucks. Click on the images to explore the flip books, showcasing my skills in generating exceptional, world-class long-form content.
I've Written Reams of Technical Content.

Automotive teaser ads are my favorite genre. How do you make a teaser commercial for a truck without showing it fully at all? Directing an ad for Volvo Trucks' newest FMX series, I used some creative visual storytelling, innovative camera angles, and pulled off some mind-bending production hacks within the confines of a warehouse to create this masterpiece. Click to watch it.
And Directed Path Breaking Commercials.

Dive into a vibrant showreel of my work crafting rich experiential content and experiences for global brands as a copywriter and a creative director. With a visionary team beside me at ‘beep’, one of India's premier event agencies, I’ve turned brand stories into unforgettable experiences for an elite set of global brands.
I Create Brand Experiences That Matter.

What does an agency do when faced with the uncertainty of a lockdown and a lost business model in the midst of a global pandemic? Watch how I turned pessimism to optimism for major clients and their social media followers with this artfully scripted promotional video involving a team of creative professionals collaborating remotely from across the world.
And Weave Powerful Brand Stories.

Working on a print ad campaign that had me dive into a realm where power meets value, I was tasked with crafting a breathtaking visual story for a truck lineup that captures the brand essence of Volvo Trucks. I created this series of print ads that depict the unparalleled legacy of a brand that moves the world. Explore the gallery here.
I've Moved Titans.

It is always an honor to be called upon to document a global brand's CSR initiatives. When Ashok Leyland called, I was more than happy to deliver a script and production to match their stellar CSR initiatives that have changed the lives of people who live in and around their mega truck and bus factory at Ennore in India.
I've Scripted Inspiring CSR Journeys.

In a groundbreaking advertising campaign, I collaborated with Amazon Kindle to create a series of humorous posters that not only showcased the Kindle reader but also added a touch of wit to book titles. These posters breathed fresh life into the mundane and left a lasting impression. Experience the campaign that captured attention and ignited imaginations in the gallery here.
And Crafted Trailblazing Campaigns.

When one of the world's largest brake and vehicle parts foundries called me to help document their green power initiatives, I jumped at the opportunity. In this wide-ranging corporate film that I scripted and directed, I had the opportunity to craft the visual story of one of India's oldest and largest automobile and auto parts conglomerates and their far-reaching push towards operating on 100% green energy.
And Directed Corporate Films.

I specialize in copywriting, content writing, and creative direction. But what's more, I bring about 15 years of experience and vast technical knowledge in copywriting, strategic communications, design, video production, advertising, social media, and market strategy to work on your brand. I connect dots, address gaps, and deliver spectacular pieces of communication across every media genre out there. Want to know how I can make your brand unimaginably more awesome? Hit me up. We might just be a winning team.
I Bring Brand Stories To Life.

As a copywriter, a content writer, and a creative director, I wear many hats. However, what I am most proud of is my ability to understand complex subjects and deliver class-leading content for thought leaders across every space. I have co-authored exceptionally valuable industry-specific content that has been published in leading digital publications. Click to view some examples.
And Co-Authored Thought Leadership Blogs.

Organizations conduct surveys, and they have user data. But how do you make it useful to promote a company and its platform? Watch what I did with digital workplace productivity data gleaned from users across North America by Kissflow, in this acclaimed report that lays out data visually to draw an elaborate picture of the state of the digital workplace in 2021. Click to read the flipbook.
I've Crafted Acclaimed Industry Reports.

During the pandemic, Flipkart, a leading e-commerce platform, reached out to me to create a social media campaign honoring their delivery and logistics people. I came up with a #HeroesOfFlipkart campaign film that I scripted and directed with a bare minimum crew and some creative production hacks. Watch Flipkart celebrate their heroes here.
I've Mastered Heartwarming Storytelling.

Over a rewarding career in advertising, branding, and experiential marketing, I'm exceptionally proud to have been associated with brands and people who have walked with me on the journey towards some stellar recognitions. Our next big idea could be right around the corner. Let's find it together!